Home » Denver paid people to bike in ‘a fascinating psychological experiment.’ Here’s what 6 riders learned

Denver paid people to bike in ‘a fascinating psychological experiment.’ Here’s what 6 riders learned

Shocker: They biked more. But that’s not all.

Last year, the city of Denver tried a new way to get people on bikes: pay them. The city spent $442,000 on experimental bike incentives, trying several different models to lure people onto two wheels.

Now, the first results are in. Community groups found that people biked more — and kept biking instead of driving after the program was over.